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Myxer Launches Free Social Radio App [VIDEO]
January 31, 2016 – 06:01 pm
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861a761dMyxer has entered the crowded Internet radio market with Myxer Social Radio, an app aimed at providing a music-listening experience where you're never alone.

The app offers several interactive components (see gallery below), including the "Song Stories" feature in which you can record 15- to 20-second videos of yourself telling stories about specific songs, or watch other users' Song Stories. Those videos will appear on each song's info page.

Once you sign up with your Facebook account, Myxer Social Radio also lets you listen and chat with friends in real time, create and enter public listening rooms and see what they're playing.66e2f521 Akin to Turntable.fm, people in Myxer rooms can thumbs-up or thumbs-down songs being played. If a song gets too many negative responses, Myxer skips the track and puts on another. Your friends' responses will influence the app's recommendation algorithm, which in turn will learn what type of songs or artists to play.

Myxer Social Radio has 12 million songs from the four main record labels as well as large indie labels.4c2641fa Played songs and user activity will be pushed to Facebook, just like Spotify, MOG, Rdio and slew of other music-streaming services that are taking advantage of Facebook's Open Graph.

Myxer hopes to leverage its existing 14 million monthly unique users to build buzz for the app. Although the app just launched, Willis says his team is already working on improvements. For example, they want to allow users to tag Song Stories into categories. The "Authoritative" category would feature videos from artists.

D1d7874aAlthough the app is free and "always will be, " it will be profitable for Myxer from day one, says Willis, because of a three-month sponsorship from Geico. Not only does Willis want the service to appeal to users, he is striving to attract advertisers by giving them special ways to advertise. Geico, for example, used the Song Stories feature to make video advertisements, some of which will star Geico's famous animated gecko. Advertisers will also be allowed to create listening rooms in addition to 7- to 15-second banner ads. These moves will help ensure the app remains free.

Source: mashable.com
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